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Do this ONE thing on Social Media for Leads in Business, Hilary Billings CEO of Attentioneers
About Our Guest:
Hilary Billings CEO of Attentioneers. She has worked with a gamut of high-performing entrepreneurs, billionaires, models, and New York Times best-selling authors. A former Miss Nevada journalist, on-camera host, and tv producer, she has also worked with national traditional media outlets, including USA Today, E! News, and Extra! Entertainment Television.
Connect with Hilary
On PivotMe today, we talk to the CEO of Attentioneers, Hilary Billings. Hilary has traveled quite a road that eventually led her to start a business that helps others create viral videos online. She has worked with a gamut of high-performing entrepreneurs, billionaires, models, and New York Times best-selling authors. A former Miss Nevada journalist, on-camera host, and tv producer, she has also worked with national traditional media outlets, including USA Today, E! News, and Extra! Entertainment Television. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.
Hilary explains why you need to focus on having a goal, appealing and attention-grabbing content, and creating short-form videos to engage with people. In this episode, we discuss how to use TikTok to create valuable content that converts viewers into leads.
Listen in to learn how to start making attention-grabbing and emotionally sparking TikToks that also create an information gap. You will also learn how to leverage the algorithm by optimizing and maximizing your watch time so your TikToks can perform on different platforms.
Pivotal Questions Asked:
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[4:33] Can you tell everyone why you were in Fiji?
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[17:28] How do you self-sabotage?
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[24:59] What advice would you give a business owner looking to explore and utilize social media?
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[39:37] Does the content you create for TikTok apply to LinkedIn?
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[46:44] How do we translate the video views over into business?
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[57:30] What do you say to the business owners on the fence about this to push them over the fence?
In This Episode You Will Learn:
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[12:30] The importance of remaining open to opportunities to get you where you want to go.
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[22:54] How to look at your content objectively to create attention-grabbing content for your audience.
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[25:37] Focus your effort on your goal, attention-grabbing content, and creating short-form videos to engage with people.
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[33:34] Why you should stop making ads and start making entertaining, attention-capturing, and sharable TikToks.
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[37:56] How to use TikTok to gauge whether your content will perform on other platforms.
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[40:02] How to leverage the algorithm on different platforms by optimizing and maximizing your watch time.
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[44:50] How intentionally crafting for your audience will help you reach your audience and get a return on investment.
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[47:18] The steps to take to provide value and trust that your audience will take the necessary action.
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[57:45] The importance of thinking about ways to engage your audience on social media.
Quotes:
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“In order for you to get your message to your target audience, you have to earn the attention; no one is going to stick around to wait anymore.”- Hilary [23:57]
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“Stop promoting yourself and start engaging and creating content that your audience values and wants to watch.”- Hilary [34:10]
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“TikTok users are almost 2-3 times more likely to go to a profile after they see a video that they like to learn more about that person or that profile.”- Hilary [47:37]
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“If you’re putting out content that helps people make better decisions, then they’re going to trust that you’re thinking about them and you’re prioritizing their needs.”- Hilary [52:06]
Connect with Hilary:
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