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Acting Fast: the journey of young CEO TRU Venture Marketing Matt Starrett, growing a performance marketing agency.


About Our Guest:

Matt Starrett started in a dorm room with a laptop and a friend and went on to build a marketing agency in his early 20s and scale it.


Connect with Matt Starrett

On the show today, we have Matt Starrett. He started in a dorm room with a laptop and a friend and went on to build a marketing agency in his early 20s and scale it. He started before he was ready and before he had all the answers, in fact, he started his current company at just 22 years old.

Matt shares his entrepreneurial journey which began in a dorm room back in college, and how he’s grown to build a thriving business and a large team. In this episode, we talk about the power of mentors for leaders, plus the importance of always being ready to pivot as an entrepreneur.

Listen in to learn how having a mentor helped Matt improve his leadership skills and strategize his service pricing. You will also learn the importance of being a speedy executor and having the ability to weigh quick decisions as an entrepreneur. 

Pivotal Questions Asked:

  • [3:34] How did you get into this type of work?
  • [5:32] You’ve enjoyed success at a pretty young age, how did you manage your mindset through that?
  • [11:13] You had to take in a lot of new skillsets in running the business that you have today, how did you navigate that?
  • [18:15] Let’s talk about the work that you do and the kinds of clients that you work with.
  • [46:57] Have you struggled with self-sabotage, and if so, how did you get past it?
  • [51:08] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

  • [5:48] Matt on his struggles with limiting beliefs about his abilities and how he raised that ceiling.
  • [7:34] He describes the pivotal moment when he realized his business was full-blown.
  • [11:21] How reading self-help books and seeking support from mentors helped Matt become a great leader.
  • [21:02] How the 2021 iOS update shifted his company to become more innovative and the value that has offered their clients.
  • [25:23] How to pivot and find another way to succeed when one way proves hard to work.
  • [26:55] The power of being a speedy executor plus the difference between one-way and two-way doors decisions.
  • [47:03] How he self-sabotages by saying yes to things he should say no to, and how he’s learning to say no more often.


  • “When one door closes, don’t stare at it, go around it and find another way; the easiest way to uncover situations is just action.”– Matt [26:27]
  • “Being comfortable is about the most dangerous place we can be because there’s no urgency to take action.”– April [34:42]
  • “If you say yes to the wrong things, you’re going to fail by succeeding.”– Matt [47:48]

Book Mentioned:

  • The Core Value Equation by Darius Mirshahzadeh

Connect with Matt: https://truvm.com/

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