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Category: Podcasts


Trademarking Part 2 (Protecting Your Brand)

Trademarking Part 2 (Protecting Your Brand)

Episode 15 : Protecting Your Brand: Interview with Lara Pearson , Trademark Attorney In this episode you will learn: Why YOUR business needs a good trademark attorney and how to find one How to avoid MAJOR pitfalls in Trademarking How to decide on your brand and why...
Trademarking Part 2 (Protecting Your Brand)

Trademarking Part 1 (4 Steps to Protect Your Brand)

EPS 13 Trademarking Part 1: 4 Steps to Protect Your Brand In this episode, you will learn: The importance of trademarking your business, brand and products Where to start and FREE tools available to begin your name search The proper steps to maximize success and...
Trademarking Part 2 (Protecting Your Brand)

Build Others Up (The Atta-Boy Revisited)

EPS 12 Build Others Up: The Atta-Boy Revisited  In this episode, you will learn: How to create and continue to build your personal Atta-folder The importance of building others up on a regular basis and how to do it effectively How to boost morale, increase...
Trademarking Part 2 (Protecting Your Brand)

Take Back Your Power (The Yes/No List)

EPS 11: Take Back Your Power: The Yes/No List In this episode, you will learn how to: ·     Analyze and prioritize your to do lists and daily schedule for maximum impact ·     Say no to the things that do not serve you and create space for the things that do...
Trademarking Part 2 (Protecting Your Brand)

10. Your Personal Board of Directors

EPS 10: Your Personal Board of Directors In this episode, you will learn how to: Identify who is on YOUR Personal Board of Directors and how they got a seat Choose the RIGHT people to support and advise you Vote the WRONG people off your Board When making a major...
Trademarking Part 2 (Protecting Your Brand)

9. Choose Your People

EPS 9: Choose Your People: 4 Tips to Staffing the Right Team In this episode, you will learn how to: Define your hiring needs and communicate expectations to set your staff up for success Identify and hire for a good cultural fit Develop Key Performance Indicators...